Author Archives: chasetalbott

Smithsonian Core Strategy Statement Produce and curate content that appeals to individuals who value education and are interested in engaging with our various institutions, which will always strive to provide them with accurate information. Messaging Framework First Impression: Hope the audience feels the company is professional, unbiased, and dedicated to posting accurate information. Value Statement:Continue reading “March 12/2020 Reading Response”

Smithsonian Core Strategy Statement Produce and curate content that appeals to individuals who value education and are interested in engaging with our various institutions, which will always strive to provide them with accurate information. Notes According to Meghan Casey’s Content Strategy Toolkit, every core strategy statement needs to advertise the content the organization produces, addressContinue reading “3/5/2020 Reading Response”

Posted on the website Sprout Social, Chloe West illustrates valuable marketing tactics in “6 Standout Social Media Marketing Examples to Inspire Your Strategy”. Her third strategy comes from the mattress company Casper. They use “cross-channel marketing” to reach an audience on multiple platforms. Embedded in their Instagram post about their new “Sleep Channel” were linksContinue reading “2/27/2020 Reading Response”

At the conclusion of “Composing with Rhetorical Velocity” the authors provide questions that rhetors must consider when aiming for rhetorical velocity. First, the rhetor needs to decide where his text is going. This applies to our rhetorical analysis, because finding the right platform for an organization’s posts is crucial. Each student also has to contemplateContinue reading “ENG 224 2/5/2020 READING RESPONSE”

In Anne Wysocki’s fifth chapter of The Multiple Media of Texts, she provides three elements for analyzing the visual aspects of texts: name the visual elements, name the designed relationship among those elements, consider how those elements connect with different audiences, contexts, and arguments. The visual aesthetics of a social media post are crucial forContinue reading “2/4/2020 ENG 224 Reading Response”

In Gillespie’s piece, “Platforms Intervene”, he argues that social media platforms contort public opinion by deleting and suspending certain information. This key word platform, which he uses to address the social media corporations that allow for public debate, is central to his article. These platforms not only censor oppositional viewpoints, but they promote others. ThisContinue reading “1/30 ENG 224 Reading Response”