Smithsonian Core Strategy Statement
Produce and curate content that appeals to individuals who value education and are interested in engaging with our various institutions, which will always strive to provide them with accurate information.
Messaging Framework
First Impression: Hope the audience feels the company is professional, unbiased, and dedicated to posting accurate information.
Value Statement: We provide materials that seek to educate people of all audiences.
Proof: Content can be easily fact checked and contains links to more information to backup its claims (National Archives for example).
ENG/IMS 224 C 