Smithsonian Core Strategy Statement
Produce and curate content that appeals to individuals who value education and are interested in engaging with our various institutions, which will always strive to provide them with accurate information.
Notes
According to Meghan Casey’s Content Strategy Toolkit, every core strategy statement needs to advertise the content the organization produces, address the audience they wish to appeal to, mention user needs, and the business goals that will come result from people engaging with their posts.
I feel that my statement achieves all of Casey’s requirements. I address how the content is based in education and history. I mention that this will naturally appeal to people who are interested in that. I mention how users will rely on the Smithsonian to provide them with information and trust the information is accurate, which falls under user needs. Finally, I address how the ultimate goal of the social media campaign is to hope users will visit the museums to further their education.
ENG/IMS 224 C 